About Johnny

Threatened by shadows at night, and exposed in the light.

Shine on you crazy diamond.

Pink Floyd

Shine On You Crazy Diamond

Johnny Rocket

Johnny Rocket was born in Australia where he completed his jewellery apprenticeship. Following several years working as a designer in Sydney, Johnny moved to Europe in the 1990’s working and living in Amsterdam & Prague, before settling in London in 1992. He founded his own company Johnny Rocket in 1997, based in London’s East End designing and producing collections sold at Paul Smith, Liberty & Colette. A 1999 recipient of The British Fashion Councils’ NEWGEN, couture work followed for both the fashion catwalks and music industries – clients including Owen Gaster, Gucci, Basso & Brooke, Julien MacDonald, Kylie Minogue, Boy George, Jamiroqui & The Darkness.

In 2005 he launched the Johnny Rocket jewelllery boutique in Greenwich, SE London where he developed a reputation for fine craftsmanship with his in-house bespoke service and kudos for spotting, nurturing and developing the best new jewellery talent stocking 50 contemporary jewellery designers. Creative collaborations include Coca Cola/Selfridges with the Diet Coke Crystal Collection, Fender’s 60th Birthday “Born to Rock” and Stephen Jones/Snow Queen Vodka. During a decade in independent retail the business has been recognised with various awards including:

Best Independent Retailer 2014 Bering Buyers Powers List
Member Retail Jewellers Top 10 Independent retailers 2014
Finalists RJ UK Jewellery Awards 2003-2008 in the following categories: Jewellery Designer of the Year/Independent Retailer of the Year/Fashion Retailer of the Year
Johnny is a member of the British Jewellers Assocation and is the representative for the British Jewellery Industry as a member of the British Hallmarking Council.

A new chapter is now being written with the launch of the Johnny Rocket website, encapsulating classic collections alongside newly created men’s and a new signature women’s collection. The website will introduce the diversity of Johnny’s designs and make them widely available for the first time. Johnny is bringing his personal touch and quality of service to the internet blending technology & tradition with a contemporary vision.


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